About Us
We help skilled local business owners turn their craft into consistent leads by building clear, done-for-you marketing systems that get your business found.
You’ve built your business on skill, trust, and follow-through. So have we.
We started this company because we kept meeting business owners—plumbers, dentists, contractors, and others—who were great at what they do but stuck when it came to getting found online. They were either spending too much for too little, or unsure where to begin.
That’s where we come in.
We bring together years of experience in design, digital strategy, and business building to offer one simple promise: we’ll work on bringing in the leads so you can focus on your craft.
You won’t find complicated dashboards or vague marketing jargon here. Just clear systems that get your business in front of the right people, generate real calls and inquiries, and give you the tools to grow on your terms.
Who We Are
We're a small team with big respect for people who do good work and want to grow with integrity. Between us, we’ve worked in marketing, real estate, education, coaching, writing, and entrepreneurship—but what we love most is helping other people’s visions succeed.
We believe in building quietly but powerfully—behind the scenes, with intention, and for the long haul.
Mission
We help skilled business owners turn their craft into consistent, local leads—through marketing systems built to deliver results, not just promises.
Vision
To be the steady partner behind businesses that keep our communities running. We build simple, effective tools that help owners grow with confidence—doing work they’re proud of, for people who need it.
Values
Build People Up – When our clients succeed, we succeed.
Keep It Clear – Simple systems. Honest advice. No jargon.
Do Work That Matters – We care about helping real people make a living doing what they’re good at.
Earn and Return Trust – We’re here for the long haul, and so is our work.
Align with Purpose – We do our best work when it helps others do theirs.
Joseph "Joe" Ordona
Joe Ordona is a strategist and entrepreneur with a multidisciplinary background spanning digital marketing, e-commerce, and real estate. He holds a B.S. in Biochemistry and Molecular Cell Biology from the University of California, Davis, and has built multiple income-generating ventures, including Marvelous Customs, a brand known for custom video game modifications still in use today.
A #1 International bestselling author, Joe earned recognition early in his career for an international-qualifying DECA campaign and was honored with an award in Advertising Campaigns. He has since led finance-focused coaching groups and workshops, guiding others in building wealth through modern, scalable systems.
Joe brings deep technical insight and a creative approach to every project—making him a natural partner in developing high-performing, lead-generating websites for local service businesses.
Jessica Gapasin Dennis
Jessica Dennis is a writer and entrepreneur with over a decade of experience in strategic marketing. She serves as Director of Marketing for a top-producing real estate agent in the San Francisco Bay Area, where she leads branding and growth initiatives in a highly competitive market.
For over 25 years, she has partnered with small businesses, schools, and nonprofits to develop tailored print materials and websites on platforms like WordPress, Squarespace, and Wix.
Jessica is a published author in theology and ministry, bringing a distinctive depth to her work. With degrees in psychology (UC Davis) and pastoral studies (Washington Theological Union), she excels at discerning client goals and translating them into messaging that connects with their intended audience.
Get More Customers Starting Today.
Let’s talk about how we can start delivering qualified leads.
